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5 ELEMENTS OF BRANDING

These are the elements of branding that you’ll need to create in order to cultivate how your business is perceived by customers: Mission statement and brand values. Your mission statement and brand values are the foundation for your branding. Think of your mission as the brains of the operation—a short and succinct statement that defines …

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Understanding and Dealing with Stress in the Design Industry

Understanding and Dealing with Stress in the Design Industry

Whether working in an agency or freelancing in a solo capacity on a brand project, it’s almost a given that deadlines will be pressured, briefs may change, and customer demands will increase as the launch date looms. And while common themes of ‘keep communicating’, ‘remain empathic’, and ‘be kind’ are ramping up throughout the current …

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What Is Branding And Why Is It Important For Your Business?

What Is Branding And Why Is It Important For Your Business?

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers …

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